AJE x style arcade case study
Size Matters
How Meshki used recommended size curves to achieve more profit and better sell throughs.
The Goal
To calculate the profit impact of utilising Style Arcade's Advanced Size Curves module
The Method
• Measure the accuracy of sizing ratios prior to implementing Style Arcade as well as post
• Calculate the over or under invested units by size vs the ideal size curve based on true customer demand
• Under invested sizes incur a missed full price sales opportunity
• Over invested sizes incur a markdown cost of 40% discount*
• Apply the same methodology to the period post Style Arcade implementation
• By adding the sales opportunity and markdown cost, quantify the total business impact over the periods* Based on industry average discounting % and logic is independent ofoverall under/over investment, it is exclusively by size.
The Results
Meshki has experienced more accurate buys by following Style Arcade recommended size curves, this has resulted in more profit and better sell throughs.
12%
profit upside*
*for a 12 month period within the dresses category
up to 93%
sizing accuracy
Ideal accuracy = 90% +
6 months before integrating
Style Arcade
July - December 2018
Buyer
