white fox x style arcade case study
International expansion for eCommerce done right
How White Fox took full advantage of technology to scale phenomenal growth
The Goal
To fully potentialise market growth. One of the biggest levers to optimise is the product assortment, to cater it precisely to each customer segment and market.
In other words, planning and curating the product range to directly align to the market demand in seasonality, category mix, price points, depth of buy, and width of range.
"Style Arcade opened up a significant growth and profit upside for us by highlighting product range opportunities within our key markets.“
The Challenge
To execute a range which is perfectly aligned to each market was incredibly difficult and time consuming to plan and visualise in spreadsheets.
It prevented the team from being able to fully capitalise on the growth, as well as being able to answer the essential question of 'What is the true sales potential for the brand?'
The Solution
Implementation of Style Arcade Fashion Analytics & Range Plan. Enlisting Style Arcade's merchandise expertise to accurately assess and quantify the true sales potential of the business.
The White Fox team then executed these recommendations to leverage each of their key markets' opportunities and setup new escalated growth targets.
The Results
146%
improvement in international profitability
return rate (RR%)
“With Style Arcade, we're able to achieve a far greater level of accuracy and analysis in planning for each market.”
